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October 22, 2020

Amit Porwal

How to Guide

If you’ve already set up product recommendations on your Shopify store— you’re one step ahead! Recommendations are a great way to subtly nudge shoppers to check out other items on your store, getting them to spend more time on your store and increasing your chances of capturing more purchases. Kappa, a leading sportswear brand, set [...]

October 15, 2020

Amit Porwal

Ecommerce

One of the most underrated tactics that Shopify stores often miss out on leveraging is content marketing. Content marketing involves using content (like blogs and videos) to promote your brand, stimulating interest in your products through these engaging content pieces. With content, you can engage your potential customers, show them why your brand matters most, […]

September 22, 2020

Amit Porwal

Ecommerce

Kappa is a global brand, known for its distinctive activewear apparel for everything from football, basketball, and volleyball to golf, fencing, and martial arts. What makes Kappa special is that the brand has always evolved with the times. They’ve been able to keep their brand relevant, amassing a large shopper base, and adopting new and […]

September 3, 2020

Amit Porwal

Shopify

The right sales strategy on your Shopify store can help you boost the average order value and nudge shoppers to purchase more. Many successful eCommerce businesses set up upsell and cross-sell products to effectively sell more without hindering the shopping experience for their store visitors.  But, for merchants who haven’t set up upsell strategies, understanding […]

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