Building trust as an online brand is tricky. Unlike physical stores where shoppers can see the product and test it out, eCommerce stores don’t provide this experience. In such cases, your potential shoppers will turn to look at what other customers like them have said about your brand through product reviews, online shares, and testimonials/Customer […]
The end goal for every Shopify store is to increase sales. But, with multiple tactics and strategies introduced to you every day while browsing online, it’s easy to forget about high-converting sales strategies you wanted to set up. We’re tackling how to increase sales on Shopify head-on, with every strategy you need to know about […]
With solutions like Shopify, taking your business online is easy. Shopify is built to help businesses set up their virtual storefront and allow online shoppers to purchase from them, regardless of where they are based. If you want to take your business online, you need to be able to understand how to use Shopify to […]
One of the most underrated tactics that Shopify stores often miss out on leveraging is content marketing. Content marketing involves using content (like blogs and videos) to promote your brand, stimulating interest in your products through these engaging content pieces. With content, you can engage your potential customers, show them why your brand matters most, […]
Kappa is a global brand, known for its distinctive activewear apparel for everything from football, basketball, and volleyball to golf, fencing, and martial arts. What makes Kappa special is that the brand has always evolved with the times. They’ve been able to keep their brand relevant, amassing a large shopper base, and adopting new and […]
3.49 minutes. That’s how long shoppers spend on average on an eCommerce store. Engagement is a critical metric for any merchant as higher engagement leads to increased sales. A proven solution to low engagement on your Shopify store is product labels. By adding product labels, you’ll see that visitors will want to spend more time […]
2020 has been a whirlwind, but that doesn’t mean Q4, the holiday season, or Black Friday and Cyber Monday will cease to exist. As the holiday season grows nearer, children begin to look to the skies to get a glimpse of their favorite jolly man adorned in red, while eCommerce marketers tend to look in […]
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