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E-commerce has become the go-to option for shoppers around the world. From fashion to groceries, people prefer shopping online due to its convenience and accessibility. Therefore, having a robust e-commerce website has become essential for businesses to remain competitive in today's market. When it comes to building an e-commerce website, Shopify has emerged as one [...]

We know it’s a bit early. But the early bird gets the worm – especially during BFCM! Here’s everything you need to know about how to increase sales on Shopify during the holiday and sale seasons like Black Friday & Cyber Monday. With the most eagerly awaited shopping weekend of the year right around the […]

The website is the primary address where your audience lands to buy your product keeping aside your competitors. However, what is those essentials that push customers to make purchases from your store and not from others?  Apart from marketing campaigns, Search Engine Optimization (SEO), Pay Per Click (PPC), and email marketing, the core value of […]

Winning over your potential buyers and influencing sales is hard. To begin with that you need to know what your buyers/ potential customers are looking for in your business. You need to analyze your audience carefully and with patience so that you know what they are actually looking for from your business or service. The […]

Setting up a Shopify store can be extremely tedious. If you’re serious about setting up an online store for your business you have to take care of multiple things like store design, website development, your presentation, target audience and how user-friendly your website appears to your visitors or potential customers. As it is said the […]

It’s possible that a new visitor to your online store hovers around only for eight seconds! Why eight seconds? That’s the attention span we humans have. And it’s declining day by day.  Now, is your online store impressive enough to engage your customers for a longer time? Is it inviting enough for visitors to browse [...]

USD 483,338 m! That’s the revenue the beauty and personal care market is projected to reach in 2020. With the year almost at its tail end and online shopping at its peak owing to the pandemic, cosmetics and beauty brands have taken their digital and e-commerce game a notch higher.  We looked at hundreds of […]

Revenue in the fashion segment is projected to reach US$665,629m in 2020, making it one of the largest industries currently. If you’re starting a new fashion and apparel brand, it’s easy to find inspiration on how to set up your online presence and pick up tips from top fashion and apparel websites on how to […]