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June 30, 2021

Amit Porwal

Shopify

Winning over your potential buyers and influencing sales is hard. To begin with that you need to know what your buyers/ potential customers are looking for in your business. You need to analyze your audience carefully and with patience so that you know what they are actually looking for from your business or service. The [...]

December 23, 2020

Amit Porwal

Shopify

It’s possible that a new visitor to your online store hovers around only for eight seconds! Why eight seconds? That’s the attention span we humans have. And it’s declining day by day.  Now, is your online store impressive enough to engage your customers for a longer time? Is it inviting enough for visitors to browse [...]

November 27, 2020

Amit Porwal

Shopify

Building trust as an online brand is tricky. Unlike physical stores where shoppers can see the product and test it out, eCommerce stores don't provide this experience. In such cases, your potential shoppers will turn to look at what other customers like them have said about your brand through product reviews, online shares, and testimonials/Customer [...]

October 22, 2020

Amit Porwal

How to Guide

If you’ve already set up product recommendations on your Shopify store— you’re one step ahead! Recommendations are a great way to subtly nudge shoppers to check out other items on your store, getting them to spend more time on your store and increasing your chances of capturing more purchases. Kappa, a leading sportswear brand, set [...]

October 15, 2020

Amit Porwal

Ecommerce

One of the most underrated tactics that Shopify stores often miss out on leveraging is content marketing. Content marketing involves using content (like blogs and videos) to promote your brand, stimulating interest in your products through these engaging content pieces. With content, you can engage your potential customers, show them why your brand matters most, [...]