You want shoppers to feel excited about owning your products. With the rise of social media and especially visual platforms like Pinterest and Instagram, shoppers don’t want to be pushed to buy products. Instead, they want a story and want to visualize how a product would benefit them. This is why many merchants are choosing […]
When crafting emails and sending up transactional and triggered emails, it’s important to personalize them according to the stage that the customer is on. One of the best ways to do this is with product recommendations. By enabling product recommendations for emails, you can increase your engagement and revenue. Let’s look at why you need […]
As an online store, shoppers don’t have a direct connection with you. At retail stores, shoppers can touch and feel the products and understand if the product is of high quality. You can also understand if the store is trustable because you would see people coming in and out of the store. Building customer trust […]
It would be an understatement to say that 2020 so far has been a rollercoaster for merchants. What started off as massive fluctuations in product demand meant that suppliers were often unable to fulfill orders. Then lockdowns started and merchants had to close any bricks and mortar stores they had. Unfortunately, many parts of the […]
Instagram is one of the most popular platforms and is only growing as time goes by. Many brands sell on Instagram and use the platform to acquire new shoppers, build a loyal following, and take their business worldwide. As a global platform, Instagram makes your brand reachable to shoppers on the other side of the […]
Getting shoppers to successfully make a purchase takes more than having great products. Shoppers are looking for a personalized experience when choosing the online store they want to shop from. 59% of customers say that personalization influences their shopping decision. Amazon does a fantastic job of providing a personalized experience for your shoppers and building […]
If you’ve been primarily catering to shoppers who are shopping your products in-store, taking that experience online is hard. Thankfully, there are a few eCommerce tactics that can help you replicate in-store experiences on your Shopify store. Here are 10 tactics you can set up to provide in-store experiences to your customers on your online […]
With so many online stores to choose from, the typical consumer today tend to break their purchases amongst a few stores. They choose to buy a few products from one brand and the others from another based on the discounts they can avail and how they ‘feel’ about the product. One of the biggest challenges […]
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