Expert Village Media Blog: Shopify & eCommerce Insights

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A Complete Guide to Using Lookbooks to Increase Shopify Sales

You want shoppers to feel excited about owning your products. With the rise of social media and especially visual platforms like Pinterest and Instagram, shoppers don’t want to be pushed to buy products. Instead, they want a story and want to visualize how a product would benefit them. This is why many merchants are choosing […]

August 13, 2020

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Guide to Using Product Recommendations in Emails to Increase Conversions and AOV

When crafting emails and sending up transactional and triggered emails, it’s important to personalize them according to the stage that the customer is on. One of the best ways to do this is with product recommendations. By enabling product recommendations for emails, you can increase your engagement and revenue. Let’s look at why you need [...]

August 5, 2020

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How to Build Customer Trust on your Shopify Store to Increase Conversions

As an online store, shoppers don’t have a direct connection with you. At retail stores, shoppers can touch and feel the products and understand if the product is of high quality. You can also understand if the store is trustable because you would see people coming in and out of the store. Building customer trust [...]

July 24, 2020

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5 Email Automations to Set Up as Your Brand Emerges from Lockdown

It would be an understatement to say that 2020 so far has been a rollercoaster for merchants. What started off as massive fluctuations in product demand meant that suppliers were often unable to fulfill orders. Then lockdowns started and merchants had to close any bricks and mortar stores they had. Unfortunately, many parts of the [...]

July 21, 2020

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How to Sell on Instagram for Shopify Stores

Instagram is one of the most popular platforms and is only growing as time goes by. Many brands sell on Instagram and use the platform to acquire new shoppers, build a loyal following, and take their business worldwide. As a global platform, Instagram makes your brand reachable to shoppers on the other side of the [...]

July 13, 2020

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How To Get More Sales On Shopify Store Like Amazon (or even more)

Getting shoppers to successfully make a purchase takes more than having great products. Shoppers are looking for a personalized experience when choosing the online store they want to shop from. 59% of customers say that personalization influences their shopping decision. Amazon does a fantastic job of providing a personalized experience for your shoppers and building [...]

July 3, 2020

evm_admin

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5 Accounting Mistakes that eCommerce Sellers Make

Managing cash flow is one of the biggest challenges for eCommerce businesses. There are some common accounting and bookkeeping mistakes that we see many eCommerce businesses make. In this post, we’re sharing the top 5, along with what to do instead. 1. Separate your business and personal finances While it can be tempting to mix [...]

June 23, 2020

Ecommerce

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How To Offer In-Store Experiences To Customers On Your Shopify Store

If you’ve been primarily catering to shoppers who are shopping your products in-store, taking that experience online is hard. Thankfully, there are a few eCommerce tactics that can help you replicate in-store experiences on your Shopify store. Here are 10 tactics you can set up to provide in-store experiences to your customers on your online [...]

June 4, 2020