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Building trust as an online brand is tricky. Unlike physical stores where shoppers can see the product and test it out, eCommerce stores don’t provide this experience. In such cases, your potential shoppers will turn to look at what other customers like them have said about your brand through product reviews, online shares, and testimonials/Customer […]
The end goal for every Shopify store is to increase sales. But, with multiple tactics and strategies introduced to you every day while browsing online, it’s easy to forget about high-converting sales strategies you wanted to set up. We’re tackling how to increase sales on Shopify head-on, with every strategy you need to know about […]
With solutions like Shopify, taking your business online is easy. Shopify is built to help businesses set up their virtual storefront and allow online shoppers to purchase from them, regardless of where they are based. If you want to take your business online, you need to be able to understand how to use Shopify to […]
If you’ve already set up product recommendations on your Shopify store— you’re one step ahead! Recommendations are a great way to subtly nudge shoppers to check out other items on your store, getting them to spend more time on your store and increasing your chances of capturing more purchases. Kappa, a leading sportswear brand, set [...]
One of the most underrated tactics that Shopify stores often miss out on leveraging is content marketing. Content marketing involves using content (like blogs and videos) to promote your brand, stimulating interest in your products through these engaging content pieces. With content, you can engage your potential customers, show them why your brand matters most, […]
With BFCM around the corner, it’s crucial for merchants to plan their sale and set up strategies to get their brand in front of shoppers and sell more. With more competition, dropshipping stores especially need to find ways to sell their brand and ensure their store visitors end up buying. What’s more, dropshipping stores also [...]
eCommerce Recommendation Strategy: How Kappa Provides Easy Online Shopping With Relevant Suggestions 0
Kappa is a global brand, known for its distinctive activewear apparel for everything from football, basketball, and volleyball to golf, fencing, and martial arts. What makes Kappa special is that the brand has always evolved with the times. They’ve been able to keep their brand relevant, amassing a large shopper base, and adopting new and […]
