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When crafting emails and sending up transactional and triggered emails, it’s important to personalize them according to the stage that the customer is on. One of the best ways to do this is with product recommendations. By enabling product recommendations for emails, you can increase your engagement and revenue. Let’s look at why you need [...]

As an online store, shoppers don’t have a direct connection with you. At retail stores, shoppers can touch and feel the products and understand if the product is of high quality. You can also understand if the store is trustable because you would see people coming in and out of the store. Building customer trust [...]

If you’ve been primarily catering to shoppers who are shopping your products in-store, taking that experience online is hard. Thankfully, there are a few eCommerce tactics that can help you replicate in-store experiences on your Shopify store. Here are 10 tactics you can set up to provide in-store experiences to your customers on your online [...]