The Trend of Social Media Marketing

According to a report by Buffer, 73% of marketers say that their efforts through social media marketing have been effective in growing the businesses of their clients.

Around 54% of people use social media platforms to research about the products before making a purchase. This shows that social media marketing for online stores is not limited to engagement, it is a tool that drives traffic and increases sales. By utilizing platforms like Facebook, Instagram, X, and TikTok, you can connect with audiences who are looking for the similar products like yours. Our experts can help you create a strategic plan to reach these buyers, and convert them into potential customers.

Benefits of Social Media Marketing

Social media marketing has many benefits for your e-commerce business

Online ExposureOnline Exposure

Social media is the most powerful tool these days for expanding your online reach. With consistent, and engaging content you can make your brand become more visible to potential customers who may not have found you otherwise.

Helps with Search EnginesHelps with Search Engines

You can link back your social media activities to your website as it indirectly helps your SEO efforts. Social media signals like shares, and mentions contribute to website search engine rankings. This helps your eCommerce store get found more easily.

Audience EngagementAudience Engagement

With social media platforms offering detailed audience targeting options, you can create campaigns for your ideal customer persona, making sure your message reaches the right audience at the right time.

Better Customer ReachBetter Customer Reach

Social media helps you connect with potential customers. From responding to inquiries to addressing feedback, you have direct access to your audience which will allow you to grow and maintain a loyal customer base.

Increased Customer TrustIncreased Customer Trust

Engagement helps build trust with your audience. When customers see brands interacting with them on social media, it creates authenticity and transparency in them. Customers feel more confident, when purchasing from you.

Multiple Marketing OptionsMultiple Marketing Options

From organic content to paid social ads, influencer marketing and contests, social media marketing for e-commerce offers many ways to engage with your audience.

Do's and Don'ts of Social Media Marketing

Here are a few important dos, and don’ts to take care of. This makes sure your social media marketing efforts are going in the right direction:

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Do's:

  • Consistent content keeps your followers engaged, and informed about you and your brand.
  • Engagement is key when responding to comments or messages in a timely manner.
  • Always check and change if needed, based on social media insights about your campaigns
  • Post your brand's voice by using genuine content that is relevant to the target audience.
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Don'ts:

  • Stop spamming your audience with continuous promotional media content, offer meaningful content with educational, and entertaining content.
  • Don’t leave your customer query open, resolve the query, complaints, and issues quickly so they don't lose confidence in your brand.
  • Don't do random posts, you want to keep your audience engaged.
  • Don't use irrelevant hashtags as it won't help you attract your right audience, or potential audience.
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Social Media Marketing Services for Businesses

As your social media marketing experts, Expert Village Media handle your social media accounts and creates customized social media marketing strategies to engage your target audience, build your brand and make real sales. We understand that every eCommerce business is different.

Our professional social media managers take their time to learn about your brand and goals to create effective custom campaigns that generate results. Whether your goal is to create awareness, bring traffic to your store, or drive conversions, we have you covered with proven social media strategies that fit your goals.