According to a report by Buffer, 73% of marketers say that their efforts through social media marketing have been effective in growing the businesses of their clients.
Around 54% of people use social media platforms to research about the products before making a purchase. This shows that social media marketing for online stores is not limited to engagement, it is a tool that drives traffic and increases sales. By utilizing platforms like Facebook, Instagram, X, and TikTok, you can connect with audiences who are looking for the similar products like yours. Our experts can help you create a strategic plan to reach these buyers, and convert them into potential customers.
Social media marketing has many benefits for your e-commerce business
Online ExposureSocial media is the most powerful tool these days for expanding your online reach. With consistent, and engaging content you can make your brand become more visible to potential customers who may not have found you otherwise.
Helps with Search EnginesYou can link back your social media activities to your website as it indirectly helps your SEO efforts. Social media signals like shares, and mentions contribute to website search engine rankings. This helps your eCommerce store get found more easily.
Audience EngagementWith social media platforms offering detailed audience targeting options, you can create campaigns for your ideal customer persona, making sure your message reaches the right audience at the right time.
Better Customer ReachSocial media helps you connect with potential customers. From responding to inquiries to addressing feedback, you have direct access to your audience which will allow you to grow and maintain a loyal customer base.
Increased Customer TrustEngagement helps build trust with your audience. When customers see brands interacting with them on social media, it creates authenticity and transparency in them. Customers feel more confident, when purchasing from you.
Multiple Marketing OptionsFrom organic content to paid social ads, influencer marketing and contests, social media marketing for e-commerce offers many ways to engage with your audience.
Here are a few important dos, and don’ts to take care of. This makes sure your social media marketing efforts are going in the right direction:
As your social media marketing experts, Expert Village Media handle your social media accounts and creates customized social media marketing strategies to engage your target audience, build your brand and make real sales. We understand that every eCommerce business is different.
Our professional social media managers take their time to learn about your brand and goals to create effective custom campaigns that generate results. Whether your goal is to create awareness, bring traffic to your store, or drive conversions, we have you covered with proven social media strategies that fit your goals.