SEO for Shopify Stores – Dos & Don’ts

If you are running a Shopify store, SEO is something you just cannot ignore. It’s what helps your products get found when someone searches online. But the truth is… SEO for ecommerce is a bit different from a normal website. Shopify gives you a great base.. but there is still a lot you need to do right… and a few mistakes you need to avoid.

Let’s talk about what actually works and what doesn’t when it comes to SEO for your Shopify store.

Do’s – The Smart Moves

1. Optimize Your On-Page Elements

This is your first step… Add meaningful page titles, meta descriptions and descriptive alt text for your product images. Do not just throw in keywords… make them sound natural. Your goal is to help Google understand your page and make shoppers click.

2. Mobile-First is a Must

Most people shop from their phones now. If your store looks messy or loads slow on mobile… it’s a big no. Make sure your Shopify theme is mobile-friendly and easy to navigate with thumbs and taps.

3. Site Speed is King

A slow site hurts both SEO and sales… Compress your product photos, avoid too many pop-ups and check your store’s speed often. Shoppers leave fast if a page takes too long to load… and Google notices that too.

4. Harness Structured Data

Adding structured data or schema markup helps search engines understand your products better. It can get you those fancy rich snippets…. price, reviews, availability.. right in the search results. That is free visibility you should not skip.

5. User Experience Matters

Your design, layout and checkout flow all impact SEO. Google wants to see users staying on your page. Make it simple, clean and enjoyable. Happy customers usually mean better rankings.

Don’ts – Common SEO Mistakes

1. Don’t Stuff Keywords

Cramming keywords into every line makes your content sound robotic. Instead… write like you are talking to your customer. Google is smart enough to understand context now.

2. Avoid Duplicate Content

Don’t copy product descriptions from your suppliers. Write your own… even if it takes time. Duplicate text across pages confuses Google and drags your rankings down.

3. Don’t Ignore Mobile Usability

Even if your site looks fine on desktop… test it on phones and tablets. Buttons should be easy to click and scrolling should feel smooth.

4. Use Headings Correctly

Headings (H1, H2, H3) are not just for looks… they organize your content. Use one main H1 and divide sections clearly. It helps both readers and search engines.

5. Avoid Thin Content

Pages with barely any useful info rarely rank so add product stories, FAQs, care guides.. something that helps the shopper decide.

Need Help? Hire Shopify Experts Today!

Good SEO is not about shortcuts, it’s about doing the small things right… consistently! Keep your content helpful, your design fast and your experience clean. Shopify gives you a strong base.. but optimization turns it into a sales machine.

If you are unsure where to start… don’t stress.. you can always hire Shopify experts or ecommerce experts from Expert Village Media. Our experts understand both design and SEO. We can help you build a store that not only looks great but ranks higher and sells better too.

In short… focus on your users first and Google will follow.