Vals Tech Story
Valstech built the first underwater housing for National Geographic. It created the first underwater dome port lenses with the expertise of main mechanical designer Manuel Aranda. Lenzo provides the smartest iPhone protection with the positive safe lock mechanism and ergonomic design. The features of removable dome port lenses, camera start/stop, sleep/wake push button and secure seal latch make Lenzo the most desired and professional underwater housing.
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Valstech provided the professional user experience with Lenzo underwater housing and accessories. But, it's internet marketing was letting it down because of that Valstech was losing out on 100s of potential customers every day.
Valstech founder leveraged Facebook to grow his community and reach more people digitally, which is one of the ideal channels of growth for small and medium enterprises with a fraction of a cost and effective results.
Valstech wished to go digital and want people to buy survival products from them. Keeping their limited sources in mind, Valstech partnered with Expert Village Media Technologies to do marketing through Facebook.
Target content and audience
As the target audience were the professionals who love underwater photographies and adventure without sacrificing the iPhone control. We selected the demographics that made these people visit valstech.com with facebook ad strategies.
EVM started their first ever Facebook campaign in October 2017 with a monthly Ad budget of $4000 per month.
We created multiple Ad campaigns, split testing, A/B Testing with few of their best selling products and Valstech got its first sale on the same day of their campaign.
Over a period of 5 Months, Valstech spent about $20000 on Facebook Ads and got 6520 sales which cost them less than $3 per sale.
Valstech is a million dollar company now, spending over $50,000 on Ads every month. It is generating a huge revenue with repeat customer rate of more than 80%.
Valstech is now making underwater housing for iPhone-X and iPhone-X plus. They are in planning phase to do facebook marketing for the same. We give them best regards for future endeavors.
"I am totally impressed with the dedication and zeal of Expert Village Media Technologies. They delivered great results, it's their handwork which generated a good ROI for Valstech. We are grateful and recommend EVM to anyone who wants to initiate Facebook campaign".