About The Brand

Radha Beauty is an innovative and luxurious skincare line that is committed to enhancing the natural beauty of every person. Since their launch in 2014, they have formulated different beauty collections to add to their catalog of stellar products. Radha Beauty has become the Number One Selling Beauty and Essential Oil Brand on Amazon.com.

Context
and Challenge

When we were approached, the online presence of Radha Beauty was just a concept. A business has to deliver more than just a website i.e an immersive experience. Our expert team created, designed and developed a brand that aligned with the ideology of Radha Beauty.

The problem

Radha Beauty was at its initial stage and it required a right effective strategy to reach customers, foster sales and built out business growth. A clear understanding of needs and business objectives was crucial for store design.

Objectives

  • To create a Shopify Plus Store Design with easy user experience and align the needs of the brand.
  • Develop and design a simple eCommerce website for selling products to customers.
  • Provide Responsive Web Design & to boost overall conversion.
  • Flexible blogging platform to connect with their customers.

Our
Strategy

We decided to develop a website with interactive experience considering the requirements of our client. Our developers crafted a high-quality custom e-commerce store by including the creative concepts of content management, custom design and custom integration.The crucial features included in Radha Beauty by our expert team are:

  • Custom Shopify design
  • Amazon FBA integration
  • Multiple Payment Gateways
  • Social Media Integration
  • Mobile Compatible CSS

solution

Choosing a layout, a color palette, and content is not sufficient for a successful website design and so we decided to use a effective navigation, appearance, and user experience to tell the story of Radha Beauty to customers in a smooth flow.

Website Characteristics

User Experience (UX)

UX convert a visitor into a customer with the perfect digital representation of the brand. The website has a highly functional design which includes photos, graphics, impact elements that make it more beautiful and inspiring.

Responsive

Using the latest technology, we have optimized the landing pages across mobile, tablet and desktop. More than 60% of web traffic in 2016 was from mobile devices and thus, making a mobile compatible design was crucial to the brand’s success.

Modern Design

There are numerous technologies that make up a modern website including HTML5, CSS, and Javascript. These all were combined to build mobile-friendly, responsive designs, easy content management, and innovative interfaces.

Best product reviews system

The product reviews system successfully engage the customers with you, as well as encourage the sales. It has a theme-friendly design which automatically matches your store's look and feels.

Interactive blog feature

Blog feature on the website creates relevant content for customers. It stands as the best marketing tactic to drive traffic back to the website.

Wholesale functionality

The website has maximum flexibility of serving both to the retail and wholesale customers. You can fill up the wholesale program details and download the catalog made available to set your order.

Result

The dedicated efforts and expertise of our development team lead to a creation of successful website generating the following outcomes:

5000+
Monthly Unique Visitors
47%
Repeat Customer Rate
18%
Increase In Average Order Value
3.5%
Increase In Online Store Conversion Rate
15%
Increase In Annual Revenue From Online Store