Lilla Rose is a well-known hair accessories brand that sought a breakthrough from their stagnant growth. They aimed to attract new customers, drive growth and make their hair accessories the go-to choice for everyone, with the help of Facebook ads.
If you have ever struggled to find hair accessories that are not only pretty but also work, you will get why Lilla Rose exists. Started by Missy and John Dorsey, the brand had a big breakthrough years ago when they launched the Flexi Clip – a little hair accessory that kinda changed the game for women who wanted something stylish and comfy.
For over 20 years, they have grown steadily. Loyal customers, a strong network of Flexi Reps, and products that work for every age group kept them moving forward… until growth started slowing down.
Even with a good customer base, they hit a wall.
When they came to us… we started with a deep look into their Facebook Ads account, customer data and what was and was not working. Then we built a plan:
1. Audience Segmentation: We did not just target women in general. We got specific:
2. New Ad Creatives: Our team removed the old stuff and made ads that:
3. Funnel Strategy (TOF – MOF – BOF): Then we built ads for every stage of the customer journey:
4. Offer Testing & Lead Generation: Our experts tested everything – 10% off, BOGO deals, free shipping – to see what worked the best.
5. Continuous Optimization: By using Facebook Pixel data, we kept tweaking audience segments and creatives based on live results.
| Clicks | Impressions | CTR | CPC | Purchase Conversions | Total Spend | Total Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| 117,135 | 3,275,290 | 3.58% | $0.91 | 11,029 | $41,874.49 | $1,047,230.30 | 25.03% |
The result we achieved from 01st May 2024 to 31st May 2025.
We saw outstanding success of our paid traffic campaigns! Here are the detailed results:
Before, Lilla Rose had great products but their Facebook ads had lost steam. After refreshing the strategy, creatives and targeting, sales jumped, traffic grew and the brand found a whole new audience.
And the best part? This is not a “one-time spike.” The campaigns are still running, still performing and still bringing in fresh customers month after month.