About The Brand

Dutchicon is the designer of quality icon sets and custom design icon for mobile, web, brands and signage. They offer the best Gizmo, iOS Wired, Pika & Raw icon sets.

Dutchicon also offers custom icon design as per the client requirements, they designed the custom icons for Transavia a airline company in Netherlands and for the Dutch Government. The founder of Dutchicon Hemmo de Jonge design logos and brand identities for more than 10 years. His passion and never ending obsession for icon designing lead to the successful recognition of the brand and icon design service.

Context and Challenge

Dutchicon was an extremely challenging project for the Expert team, as dutchicon itself had the skills of UX & UI, graphic design, logo design, illustration and icon designs. Website design was a matter of major concern for them and thus when we interacted with them it was quite clear that they were looking for perfection. Our team dedicated their best efforts in website design and delivered a online platform which was beyond their expectations.

The problem

Developing a shopify store design for Dutchicon was quite different from the other ecommerce websites, as it was a icon design store the presentation and the management of the user interface was the most important part for the website design.


  • To create a more user-friendly and more visual brand story.
  • To improve overall site architecture and navigation for easy browsing and a smooth user experience.
  • Integrate the brand’s new blog to amplify their content and engage customers.
  • To grow the social engagement and referral traffic on the website.
  • To provide a responsive web design & to boost conversion and reduce the bounce rates.

Our Strategy

We decided to deliver a high quality and responsive web design by keeping the user interface more simple and easy. The navigation and all the landing pages design decisions were made carefully for the perfect digital representation of the brand.

The major features included in the website are:

  • Custom Shopify design
  • Multiple Payment Gateways
  • Social Media Integration (Twitter, Facebook, Linkedin, Dribble)
  • Mobile Compatible CSS


Dutchicon wanted to showcase its icon sets and the custom icon collections on the website with a pixel perfection for which they provided expert team with the Wireframe. The wireframe made it easier to understand the visual look of the website and it ensured us that the structure will meet the user expectation easily.

The layout made it easy to understand the interface elements which would exist on the key pages. Iterating the wireframes to final version brought a higher level of confidence and was somehow great for us as it was catering the user needs and the objectives of Dutchicon.

Website Characteristics

Modern Design

It was important to create a modern design for dutchicon as they required a responsive and user friendly website. The design is quite simple and easy to browse on any type of device.

Ecommerce Store

Dutchicon is a ecommerce store which offers icon sets and custom icon designs. It's a shopify store which can manage unlimited collections without any complications for the website.

Multi-Currency support

The multi-currency support function in website helps to see the displayed prices in a customer's home currency through the integration of IP address with the shopping basket. The feature also saves the time consumed in calculating the currency and increases the comfort level of customers while shopping and payment.

Interactive blog feature

The interactive blog feature is one of the important feature of the website as it is the page on the website where Dutchicon shares its experience of icon designs and interactions with clients.

The buy Option

The Buy option button integrated in the website takes you to a page where you can select the pack amongst the basic and supreme pack, you can also choose the standard license to buy the Icon sets.

Shopping Basket

The shopping basket integrated with the multi-currency support in the website provides you a quick subtotal in your home currency with a short order summary.

User Experience (UX)

We choose a simple and highly functional user experience which made it easier to impact the elements and make the website more appealing and inspiring for every visitor, customer and the owner itself. The design is easy to expand and update for any required changes in future as the business grows and evolves with time.

Responsive Design

Using the latest technology, we have optimized the landing pages across various devices. The website can be viewed easily on cell phone or tablet regardless of the screen size. The website content will automatically adjust based on the device size. This is a direct indication of how important it is that business websites should keep up with the ever-evolving technology and trends in the IT sector.


The Navigation structure was kept quite easy for the free browsing by the visitor/customer. All the important elements and contents like the homepage, collections, blog, about us and the contact page were included in the navigation menu at the top left side on the site.


The efforts and expertise of our team lead to a creation of successful website generating the following outcomes:


Monthly Unique Visitors


Repeat Customer Rate


Increase In Average Order Value


Increase In Online Store Conversion Rate


Increase In Annual Revenue From Online Store