Artifacts World is a fast fashion company which designs the beautiful handmade jewelry. Alora Arnold launched the Artifacts World after interning the canadian jewelry designer in Toronto. The designs by Artifacts are unique and a fresh culture in jewelry line.
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Artifacts World wanted to promote handmade canadian jewelry online. But its internet marketing was letting it down. Artifacts World was losing out on 100's of potential customers every day.
Artifacts World leveraged Facebook to grow his community and reach more people digitally, which is one of the ideal channels of growth for small and medium enterprises with a fraction of a cost and effective results. The first thing that we found in the Artifacts was that it was a new business which required traffic to hit in the market. Thus, after a detailed analysis a full Facebook Ad campaign was executed to bring more traffic to the website and create brand awareness as soon as possible.
Artifacts World wished to go digital and want people to buy Canadian handmade jewelry from them. Keeping their limited sources in mind, Artifacts World partnered with Expert Village Media Technologies to do marketing through Facebook.
EVM started their first ever Facebook campaign in November 2017 with a monthly Ad budget of $5000 per month. We created multiple Ad campaigns, split testing, A/B Testing with few of their best selling products on 7, November 2017. Over a period of 7 Months, Artifacts World spent about $35000 on Facebook Ads and got 8017 sales which cost them less than $5 per sale.
Artifacts World is a fast growing jewelry company now, spending over $ 25,000 on Ads every month. It was important for them to react to market changes quickly and to outdo competitors and for better results. It is generating a huge revenue with repeat customer rate of more than 70%. We give them best regards for future endeavors.
“Expert Village Media created tailor-made Facebook strategy for our company. We contacted them because we knew we had a problem that needed solving: we were spending too much time and money on ads that were not converting. When they took over, they were able to optimize our campaigns quickly”.Mr. Alora Arnold