“We started working with EVM SEO a number of months ago and already we have seen massive improvements in our SEO.”

About Joseph Katz

Joseph Katz is a personal stylist and fashion expert in Los Angeles, California. Joseph brings the expertise of more than 15 years in the world of fashion and modeling. Joseph Katz revamp your entire wardrobe with style, you can join Joe for a customized shopping excursion.

Joseph reported live from the Oscar Awards as Fashion Expert for the Associated Press, as well as with CBS and CNN. He also worked with the top PR and advertising executives from Roberto Cavalli, Marc Jacobs, Louis Vuitton, Prada, Ralph Lauren, Diesel, Kenneth Cole, Armani Exchange and many others as a fashion expert, fashion host and fashion stylist in New York.


Joseph Katz had the finest achievements in the fashion industry but its search engine presence was very weak. Before working with Expert Village Media Technologies the search engine ranking for Joseph Katz was less than satisfactory results. The site generated relatively little traffic from organic search results and required website search engine optimization.

The Problem


Challenges

Like many businesses we’ve worked with, Joseph Katz didn’t know where, to begin with, SEO. They were familiar with some of the fundamentals, but they didn’t know how to approach optimizing their website. We saw a number of high priority issues and opportunities for Joseph Katz and created SEO agenda to integrate website.


After several conversations with Joseph Katz, we created a strategy to get all the website pages indexed by the search engine spiders. We provided On-Page SEO recommendations and advised the client to build a sitemap.XML file, submit the website to the google search console, optimize the keywords and heading tags as these all elements were found missing on the website.

We also implemented the Off-Page SEO strategies, including the link building through high-quality article and blog submission links, social bookmarking, search engine submissions, directory submission, classified submissions and business listing links.

The Strategy

On-Page SEO

The keywords for Joseph Katz were long tail and location specific, thus this leads to a special focus and target of acquiring more visitors from Los Angeles, New York, and Chicago. We optimized the google analytics tracking code, search console code, heading tags, title and meta tags and the page size for the website.

Off-Page SEO

The Home and About page were majorly used for backlink as both the pages were the most relevant and suitable pages to engage and impress the visitors. We initiated rigorous monthly efforts to push up the search engine ranking for Joseph Katz by creating unique high quality 100+ backlinks every month.

Result

When we took over the website’s SEO the site attracted the following positive outcomes:

800%

increase in organic search traffic

751%

increase in daily visitors

38%

reduced bounce rate

6

Keywords are in top 3 results of Google

Google Analytics

Google Search

The organic search results for Joseph Katz were not available in the search engine page when it came for the first time, but after implementing the on page SEO recommendations and building the high quality backlinks with the location specific keywords, we attained the ranking in first page in 1 month of continuous work.

Keyword Research

The keywords for Joseph Katz were location specific and high in monthly searches. We focused on using the long tail keywords to rank faster in the search results. The phrases “fashion stylist”, “fashion expert” and “fashion host” were used with locations of service provided. This made it easier to rank faster in organic search and get more traffic to the website.