Shopify hasn’t just made it easier for brands to take their products online, but also grow their business in a global market. While the eCommerce platform itself comes with plenty of in-built features, it’s the apps in the app store that actually enable a merchant to do more with their store. Right from optimizing their store for the search engine to recommending products, setting up loyalty programs and more, there are a number of apps that a merchant can choose from. But how do you know which are the best Shopify apps for your store?

Well, with more than 2000 Shopify apps, we know how difficult it gets to make the decision. After working with 18,000+ Shopify merchants from across the globe and reviewing thousands of apps ourselves, we have finally created a list of the best Shopify apps to choose from.

The parameters we have taken into consideration while choosing the best Shopify apps for your store include:

  • Feature set
  • Pricing
  • Customer support

Note: This list of the best Shopify apps does not necessarily include the top-ranking apps you see in the store.  

Best Shopify apps to get your hands on

1. Wiser for Personalized Product Recommendations

Most shoppers begin their buying journey from social media or the search engine. They come to your site seeking a specific product they need or saw somewhere. But why let them leave without browsing through the rest of the collection your brand has to offer? That’s where the importance of displaying product recommendations personalized to their interests, comes in.

Wiser is right now one of the best Shopify apps to help you display personalized product recommendations across your store pages. The app learns from your shopper’s browsing behavior and previous purchases to curate and display products they may also like.

The Wiser app has various product recommendation widgets that one can use to display other products in a smart way – Recently viewed, top-selling, trending, related products, featured, handpicked recommendations, inspired by your browsing and more. The app also enables you to send these product recommendations to shoppers on email with smart integrations.

Thousands of stores using personalized product recommendations on their store have seen an increase in customer engagement, reduced bounce rate and an increase in conversions by almost 15%.

2. EVM Shoppable Lookbook

Lookbook app for Shopify makes it to the second position in our list of best Shopify apps. The reason being that the modern online shopper is driven by visuals. The way a brand showcases its products in the store has a direct impact on the purchase decision of the shoppers.

A Lookbook or an image gallery gives your store an opportunity to showcase the product photos and lifestyle photos in an engaging manner. It helps the shopper visualize the use of the product alongwith its look and feel, and make an informed purchase decision faster.

lookbook image gallery best shopify apps

With this Lookbook app, you can create unlimited image galleries. But more importantly, you can make the Lookbooks shoppable by tagging products on the images used. The tags help shoppers simply click on the products they like in the image gallery to know more about them or add them to the cart, optimizing the purchase cycle.

Some of the best features of this app include creating unlimited lookbooks, bulk image upload, mobile responsiveness, customizations, ability to embed on any page or other sites, and easy image sorting and rearrangement.

3. InstaPics for Instagram Feed

Continuing on our point that today’s market is visual driven, another one of the best Shopify apps that your store needs is InstaPics.

Think about the last time you were browsing Instagram and discovered a product on a brand’s page that you really wanted to purchase? Now think about when you visited a store, were browsing through the product details page and wished you could see how to style the product or how other customers were using that product. That’s exactly where InstaPics comes in!

With InstaPics, you can display your beautifully curated Instagram Feed on your store. Be it the home page, product page, collection page or even your blog – adding a feed to your store, improves your on-site engagement, leading to higher conversions and sales.

instapics instagram feed best shopify apps

The best part about the app is that you can display the feed in different styles to match the look and feel of your brand. And also that on clicking a post, it does not take the shopper away from your store – it simply opens a popup to show the post that could be an image or even a video! So the app reduces your bounce rate too.

Also read: Instagram removes old API. Here’s how to update to the new API and show Instagram Feed on your store 

4. PageFly Advanced Page Builder

A typical online shopper has the choice to make a purchase from at least ten stores. That’s why brands need to ensure they keep their content fresh and give shoppers something to look forward to on every visit to the Shopify store. This is where having an advanced page builder app like PageFly comes in.

PageFly is a conversion rate optimization solution for Shopify merchants. Supporting over 25,000+ active Shopify merchants, the PageFly app allows you to build a new landing page, home page, product page, collection page, about us, contact us, coming soon pages and more, in just minutes. All with an easy-to-use drag and drop page editor.


It’s one of the best Shopify apps for building new pages because it also offers 50+ high-converting ready-to-use templates. Each template is also optimized for mobile conversions, so you don’t have to worry about converting mobile shoppers into customers.

Also read: PageFly and Wiser integration: Increase Shopify sales with upsell and cross-sell 

5. Variant Image Automator

To make an informed purchase, an online shopper seeks to be able to see as many product images and videos as possible, before purchasing a product. Showing multiple variants of your products is now easy with the Variant Image app which automates the variants of a product together without overcrowding the product page.

Using the image automator decreases the chances of a duplicate description of similar products on the store. This helps you deliver a better shopping experience to consumers by arranging the product catalog and helping shoppers compare all the product variants together.

It is one of the best Shopify apps as it brings more conversions for your store and improves the product listing by showing all the relevant images in a variant. You don’t need to assign images to the variants as the app is 100% automatic.


6. EVM Spin Wheel – Gamified Popups

What’s the very first thing that an online store you’re visiting tries to do? Capture your attention with an email popup and get you to sign up for their newsletter. No matter what value they have to offer, most of us shoppers tend to exit this popup – who wants to share their contact details before knowing if the brand is worth it or not.

EVM spin wheel is one of the best Shopify apps because it adds a twist to gamified email popups. This app reinvents the standard subscriber pop-up and makes it interactive, fun and engaging for your visitors.

The EVM Wheel app displays a special prize wheel for visitors that you can configure. When visitors enter their email address, the prize wheel spins and they win a random discount. It can be fully customized so you can specify the exact discounts you’d like to provide customers and how often each discount is provided.

gamified popups - best shopify apps

What’s more? EVM Spin Wheel subscribers are more likely to use their coupon code since the discount is won instead of simply handed out in exchange for their email address.

With a combination of powerful features and reasonable pricing, the EVM Spin Wheel app is the most popular interactive pop-up on Shopify.

7. EVM Sales Popup and Countdown Timer

A typical online shopper is less likely to make a purchase on their first visit. The reason being that they’re willing to wait for a better deal or simply want to explore the other options they have – in most cases, this means walking away to a competitor of yours. That’s where creating a sense of urgency around what you sell is important.

EVM Sales Popup and Countdown timer is one of the best Shopify apps to create a sense of urgency while the shopper is still on your site. The app lets you display real-time sales notifications on the store, showing what another customer just purchased. This acts as social proof as well as lets the new shopper explore products that are top-selling on your store.

The app also offers a countdown timer for your product details page. With the timer, you can create FOMO on your ongoing deals and discounts. By showing how much time is left to redeem a coupon or avail a deal, the shopper is nudged to make a purchase decision faster, leading to a higher number of conversions.

8. Reamaze Live Chat and Helpdesk

Online shoppers often find it difficult to make an informed purchase because they can’t touch or feel a product. Unlike a brick and mortar store, they can’t walk up to a salesperson to ask for help. That’s why most of them leave without making a purchase!

But you can offer these shoppers help with a real-time chat using the best Shopify apps like The app is designed to increase the effectiveness in managing online customer engagement, enabling multiple websites and sales agents to use a single dashboard interface to manage to talk to online shoppers visiting your Shopify store.

The chat app and ticketing system integrates seamlessly with your store so you can provide real-time support and service to your customers. Know when and why a shopper gets confused by engaging them in conversations. Help them make a purchase decision with timely inputs and see your conversion rate increase.

9. SEO Expert Pro ‑All in one SEO

Search is still one of the most important channels for a business to drive traffic from. But most Shopify merchants are not well-versed with the needs of SEO and sometimes don’t even have the resources to have a dedicated team member to manage it all. That’s where SEO Expert Pro comes in.

It is one of the best Shopify apps when it comes to optimizing your store for the search engine, to drive more organic traffic. This app scans your Shopify store’s SEO issues, lists them down for you to highlight where you’re losing opportunity and fixes them to increase in order to increase your search traffic from Google, Yahoo, Bing, and other search engines.

The Site scanner allows you to scan all pages and products to identify the SEO issues and fix them easily inside the app itself – in minutes. You can even optimize product images using this app to make sure you’re ranking on Google Search – Images.

This app runs a speed test on your website and provides a score, along with PageSpeed recommendations from Google on how to improve your website’s speed.

The automatic set up of this app makes it more amazing. After the installation, you can even get an error report of the site on your email directly.

10. Product Filter and Search

What’s the number one reason you shop for things online, today? Convenience. Online stores have not just made it easier for us to shop from the comfort of our homes or while on-the-go, but also given us the option to explore products from different stores before making a purchase. But the one thing that we as shoppers expect from a brand’s online store is the ease to search for products.

Imagine looking for a pair of black socks, landing on a store that sells the best socks, but not being able to locate the one you want because of no/ limited search functionality. That’s why Product Filter and Search is one of the best Shopify apps on our list.

The app improves the navigation on your store with multiple search filter options like collections, vendor, product type, product options (eg. color, size), tags, ratings, price, sale off %, in stock – out of stock and more.

In fact, it also helps shoppers find exactly what they want with instant search results that have a spell check and auto-correction feature. You can also set up search redirects to take customers to a relevant/ contextual page to upsell them with other products when they search with specific keywords.

11. Back in stock – Restock alerts

You’re running multiple ad campaigns to promote your products. So there’s constant traffic being driven to your store from different channels and platforms. Now while some of these shoppers are simply interested in exploring your deals, there are some that actually want to make a purchase from your store. These are the shoppers that you don’t want to lose simply because your products run out of stock!

The Back in Stock app is on our list of best Shopify apps because it helps stores recover the sales they lost to stock-outs. It helps you set up a signup form on your product pages that lets shoppers subscribe to in-stock alerts of the products they wanted to purchase but couldn’t.

The app then automates your restock alerts, reaching out to these interested shoppers on email, web push notifications, Facebook Messenger and even SMS. Reaching out on multiple channels in a timely manner helps re-engage the shopper and bring them back to purchase the product they were previously interested in.

back in stock app

12. PlobalApps – Mobile App Creator

The number of consumers choosing to shop on mobile is increasing by the day. That’s why you see bigger brands launching their own mobile apps to offer an enhanced shopping experience to consumers. But not every Shopify store out there has the resources to be able to build a native iOS and Android app.

plobal apps best shopify apps

PlobalApps is one of the best Shopify apps that help stores get their own mobile up and running in just a few clicks. The interactive mobile app creator dashboard helps you edit the look and feel of the app to match your brand and launch it on the app stores, without the hassle of hiring a mobile app developer, saving you lots of time and money by doing so.

13. Recart FB Messenger Marketing 

With millions of daily active users, Facebook Messenger is one of the most promising channels to reach out to and engage shoppers, promoting new discounts, sales, products or simply reminding them of the carts they have abandoned. But to message them individually is impossible!

One of the best Shopify apps to set up automated Facebook Messenger Marketing is Recart. It helps you turn your store visitors into subscribers with an easier way to opt into their email list, giving merchants a platform to engage them where they are the most active in a day.

The app allows automation on abandoned cart reminders, product review requests, order receipts, shipping notifications, and welcome messages.

14. EVM Photo Reviews and Testimonials

80% of consumers trust product recommendations coming from friends and family more than the advertisements they see. The simple reason being that if a shopper like them finds value in a product, has had a good experience with it, they too are more likely to get value from it. That’s where displaying product ratings and reviews on your store come into play.

Reviews and Testimonials app by Expert Village Media is one of the best Shopify apps to enable collecting and showcasing reviews on the store. The app enables you to automate your product review requests, manage them easily on a single dashboard and display them across your site pages to show how loved your products are, convincing first-time shoppers to make a purchase from your store.

evm reviews and testimonials

15. Flits Customer Account page

What’s the difference between stores that make thousands of sales in a month and those that struggle to make even ten? The former puts all their customer data to use to personalize their communication and promotional campaigns to match the shopper’s interests and purchase behavior.

We think Flits is one of the best Shopify apps because it summarizes all your shopper data in one place – profile, store credits, wishlist, reorder, recently viewed products, delivery address. With a more in-depth customer account page, you get an overview of the products they like, the repeat purchases they make, products they browse through and how they interact with your store.

Simply put, the Flits Customer account page app helps you understand your customers and shoppers better to improve their online purchase journey.

16. RetargetApp – Retargeting ads 

Most online shoppers don’t make a purchase on their first visit to a store. They like to explore the options available to them – both in terms of the product as well as the deals and discounts being offered. So you’ll see a lot of shoppers browsing through products, adding them to the cart and then abandoning the purchase altogether. In this case, it is important for a store to implement retargeting ads.

RetargetApp is one of the best Shopify apps when it comes to setting up high-converting retargeting ads on Facebook and Instagram. The app enables you to set up these campaigns with a single click and continually monitor their performance on the Facebook Ads Manager itself. It is also backed by a team of Shopify experts who constantly keep an eye on your retargeting campaigns.

You can use retargeting ads to send abandoned cart reminders, recommend more products, upsell and cross-sell, and more.

17. Spently Supercharged Store Emails

Email is still one of the most effective channels when it comes to keeping customers engaged and driving more sales. But even so, most merchants either use emails to send their weekly newsletters or simply transactional information. Why not use this channel to drive more purchases out of a shopper who already trusts your brand?

Spently is on our list of the best Shopify apps as it enables stores to use a customer’s past purchasing behavior to personalize the emails sent to them. It lets you drive more sales through awareness using product recommendations and also insert smart product up-sells in the email message.

Shopify stores are using this app to not just recommend more products, up-sell and drive more repeat purchases, but also nudge happy customers to recommend the brand in their network. The app comes with an in-depth analytics dashboard so you can track the performance of your campaigns closely, and optimize them on the go.

18. SMSBump SMS + MMS Marketing

When it comes to keeping a customer engaged, Shopify stores should leave no stone unturned. A channel that is now becoming a must-have in marketing strategies to engage, retain and reconvert shoppers, is text messages. And SMSBump is one of the best Shopify apps to set up your text promotion campaigns on.

Right from sending promotional messages about your sales, discounts, and deals, to reminders about them and cart recovery campaigns, the app enables you to automate your text marketing campaigns to be sent out in a timely manner. With a 90% open rate on text messages, the channel is said to boost customer engagement and increase sales in no time.

One of the most loved features of the app is the MMS support. So you can send images or GIFs along with your text message to customers.

19. RevTap Shopify Analytics 

A typical online store runs multiple campaigns across different platforms to promote their products, deals, discounts – and why not! You go all out on emails, Facebook ads, Instagram ads, Google Ads and more. But how do you really track which one of your ads are bringing you traffic and which one is actually getting you conversions and sales? And how do you really improve all these campaigns to start getting better ROI from them? The answer lies in data.

With a Shopify Analytics app like RevTap, you can plug in your store, Google Analytics and Facebook Ads Manager to the dashboard. It then pulls all your campaign data onto one dashboard, along with data on your existing customers as well as products. With number crunching, it then creates 4 reports – a growth overview, a customer segments report, a product segments report, and a performance report.

revtap shopify analytics - best shopify apps

Using these reports you can clearly identify where you should be investing more of your advertising budgets to drive actual sales. But more importantly, with these reports, you can personalize your campaigns on a 1:1 basis using customer segments to understand purchase behavior and product segments to understand what’s trending.

20. LoyaltyLion

Irrespective of what your store sells, there are at least ten others targeting the same shoppers. The modern consumer has too many options at hand when making a purchase and with the increasing competition in the eCommerce market, customer engagement and retention are becoming a bigger challenge than ever – no matter how good your products are. That’s where having a loyalty program has proven to be effective at keeping customers from walking away.

One of the best Shopify apps for implementing setting up a loyalty program on your Shopify store is LoyaltyLion. The app enables you to set up a loyalty program in minutes to award customers for every interaction they make with your store – purchases, signups, site visits, reviews, referrals, social follows, likes and tagging, birthdays and more, in terms of in-store cash or points.

Seeing points accumulate in their accounts and being able to redeem them in their next purchase, customers become more likely to convert again in the same store. Loyal customers are said to contribute to 60% of a store’s business.

21. ReConvert Upsell and Cross-sell

You added a few products to the cart and completed the purchase from a Shopify store. What’s the most typical thing you see right after? The thank-you page which usually displays information about your order, provides you with an invoice and offers a tracking URL. While all this information is definitely important, the page is also an opportunity for your store to upsell and cross-sell.

ReConvert is a smart upsell and cross-sell app that enables stores to design thank-you pages that help them sell more. It lets you display more products from the same category, a trending collection or even offer another time-sensitive discount to nudge this recently converted customer, to make another purchase before leaving your store. Simply put, it’s like getting a minimum of two sales out of one visit!

reconvert best shopify apps

Additionally, you can also ask the customer for more information like their birthdate. This data can then, later on, be used to personalize a marketing campaign that offers them a special discount to make a purchase around their birthday, boosting repeat sales and building customer loyalty.

22. Sufio Professional Invoices

Creating, sending and managing invoices can be very overwhelming. Even if your Shopify store is making a few hundred sales a month, imagine having to manually create an invoice for each customer or each business that makes a purchase from you. It would be time-consuming and also prone to a lot of manual errors.

This is why Sufio makes it to our list of best Shopify apps. It automatically creates invoices when orders are created, paid or fulfilled. The app also sends these invoices automatically to your customers by email, where they can also download them offline.

If your store sells to businesses, Sufio captures and validates VAT and GST numbers from your business customers. It also automatically sets European business customers as tax-exempt in your store.

The invoice designs can be customized to match your brand’s look and feel with easy-to-edit templates. You can also create these invoices in the same currency your customers used while making a purchase, and also personalize them with support for 30+ languages.

Simply put, Sufio helps you get paid faster by allowing your customers to pay their invoices online.

Looking for a Shopify app recommendation to serve a specific use case that isn’t on the list? 

Reach out to our Shopify experts