Best BFCM Strategies for Shopify Stores to Increase Sales

Clock is ticking… Black Friday and Cyber Monday are just around the corner. BFCM is the biggest sales time of the year for Shopify merchants. Shoppers from every corner of the world are excited to shop and spend and your store could experience its best sale ever. But but but… It’s not going to be that easy because the competition is too big. With many brands competing for attention, you need to get your Shopify BFCM sales strategy ready.

The question is how to make your brand stand out from the competition. Since every other brand will do the marketing, run ads, and promote sales on social media, what new approach should you take to differentiate yourself and drive more sales and conversions?

One tactic we have seen brands using and getting excellent results with is Urgency and FOMO (fear of missing out). These strategies give shoppers an extra push to make a purchase from your store rather than doomscrolling and not making any purchase. But these are not the only strategies. In this blog, we have covered some of the best BFCM marketing strategies for Shopify stores, including how they work and how you can implement them effectively to experience success in 2025.

Why BFCM Strategies Are Important for Shopify Merchants?

Shoppers are always looking for the best deal they can get, and during Black Friday and Cyber Monday, you can attract them by showing exclusive products and limited-time offers. In 2024, during Black Friday, the ecommerce industry in the USA reached 10.8 billion dollars and on Black Friday, they did much more, around 13.3 billion, with most being done by mobile phones. And we are expecting a new record in 2025.

Right after Thanksgiving, the period marks a big holiday time in the USA and is also considered a shopping season. Black Friday is the day after Thanksgiving, and the following Monday is Cyber Monday. Every shopper looks for deals and discounts, and this is where you can utilize our BFCM marketing plans, as people are willing to spend more and buy more around this time, and you should not just leave the opportunity on the table.

But the challenge is to capture your shoppers in this cut-through competition. Utilize these best BFCM Strategies to boost your Shopify store sales!

Key Tactics Every Shopify Store Should Use This BFCM

Set Clear Sales Targets

Before you even launch any discounts or campaigns, you need to know exactly what you are aiming for. Every merchant says the same thing “We want more sales”.. this is not a goal, it’s a wish. A proper sales target would be something like, “Increase revenue by 25% compared to last year’s BFCM” or “Reach 500 new customers during the sale weekend.”

For example, if last year your Shopify store sold $20,000 during BFCM, you might set this year’s target at $25,000. Once you have these numbers sorted out, you can reverse engineer your strategy and figure out how many orders you need, how much traffic you should aim for and how aggressive your discounts should be. Without a clear number, you will be shooting in the dark.

Implement Multi-Channel Marketing Strategy

Relying only on one channel like Instagram ads or email… is risky, as customers are spread across different platforms and you need to be where they are. A good Shopify store owner will utilize the combination of social media ads, Google Shopping campaigns, email newsletters and even SMS marketing.

For example… a fashion brand might use Instagram Stories to show sneak peeks of upcoming discounts, send out email reminders with discount codes and also run Google Shopping ads targeting “Black Friday dresses under $100.” Each channel reinforces the other, making it more likely that your store stays on top of mind when shoppers are ready to buy.

The Urgency Tactic to Drive Fast Decisions

BFCM is all about speed. Customers know deals won’t last forever, and adding urgency to your store can literally push someone from… “MAYBE LATER” to “Buy Now.”

Some simple urgency tactics include:

• Countdown timers on product pages (“Sale ends in 4 hours”).
• Limited-time free shipping offers.
• Flash sales for just a few hours.

Let me explain to you with an example – Suppose you run a Shopify beauty store, you might have a pop-up that says, “Order within the next 2 hours to get free shipping.”

People hate missing out on a time-bound perk, and urgency makes them act faster. Try this tactic and thank me later!

The FOMO Tactic: The Fear of Missing Out

One of our favorite Shopify BFCM marketing strategies– FOMO… similar to urgency, but it focuses on scarcity. Shoppers do not want to be the one who misses out when everyone else is grabbing the deal.

This could be done by:

• Showing “Only 5 left in stock” on product pages.
• Displaying “100 people have this in their cart right now.”
• Highlighting how many units were sold in the last 24 hours.

Let’s say you sell gadgets… on your product page for wireless earbuds, imagine the impact of a line that says: “Over 300 sold today—only 12 left.” Suddenly… the customer feels that buying later could mean not buying at all. This has happened to me as well… trust me, this FOMO works too well!

Develop Targeted Email Campaigns

Emails still drive huge revenue during BFCM, but the key is personalization… Instead of blasting the same message to everyone, you need to segment your list and send different offers to your high spenders, window shoppers, and first-time buyers.

For example, a Shopify skincare brand can send VIP customers an early access email with an exclusive 30% off. Next, they could send first-time buyers a “Buy 1, Get 1 Free” deal to encourage repeat purchases, or send cart abandoners a reminder with a special discount code valid for 12 hours only.

Targeted emails should feel personal, and that makes customers more likely to engage and purchase.

Execute Social Media Promotion Plan

Social media is the place where shoppers hang out during BFCM. They are scrolling, comparing, and hunting for deals. So… don’t just post once and hope people will see it… You need a proper plan, like:

• Creating teaser posts a week before BFCM with hashtags like #blackfridayready.
• Using Instagram Reels or TikTok videos showing “top 3 products you do not want to miss.”
• Running live shopping sessions on Facebook or Instagram where you demo products and offer live-only discounts.

For example… a Shopify fitness brand might go live on Instagram showing their top-selling resistance bands in action, then drop a link in the chat for a “live viewers only” discount. This creates hype and increases Shopify store sales during BFCM.

Establish Competitive Pricing Models

During BFCM, customers are comparing prices across multiple stores before making a decision. And if your prices do not look competitive, you will lose them… even if your products are better.

This does not always mean cutting your prices to the lowest.. Instead, create value-driven bundles or tiered discounts. For example:

• Buy 2, get 1 free
• Spend $100, get $20 off.
• Bundle a hot product with a less popular one to increase average order value.

Let’s consider… a Shopify electronics store might bundle a gaming mouse with a keyboard at a small discount. Customers see it as a better deal compared to buying individually, and you increase sales volume without giving away too much margin. Smart move… right? We know!

Ready for BFCM?

Black Friday and Cyber Monday are always a crazy ride for Shopify stores, as you prepare for weeks. sometimes months, and when the sales weekend hits, everything happens so fast. The strategies we went through, like urgency, FOMO, good email campaigns, and smart pricing… are not just theories; they actually work if you execute them well.

But I know… running all of this on your own while managing daily store tasks can get overwhelming. That’s where having the right support makes sense.. you can hire a Shopify expert who already knows how to set up campaigns the right way, or partner with a Shopify marketing agency that has tried and tested playbooks for BFCM. Even just a good Shopify marketing expert on your side can make the difference between okay sales and record-breaking sales.

At Expert Village Media.. we have worked with Shopify brands of all sizes, helping them enhance their stores, improve conversions and crush big sale seasons like BFCM. And if your store wants someone who understands both the creative side and the technical side, our team can step in and guide you. Because at the end of the day, the goal is simple, make this 2025 BFCM your best one yet.