10 BFCM Marketing Strategies for eCommerce Stores in 2025

The clock is ticking…. Black Friday and Cyber Monday 2025 are just around the corner, and like always, this time it’s also going to be a huge success for D2C and B2C brands. BFCM offers create record-breaking sales every year, and this year will be no different, which is a great opportunity, or we would say a golden opportunity, for eCommerce stores to grow their business.

According to the recent observation, around 42% of shoppers start to look out for Black Friday deals and Cyber Monday deals before even the BFCM or the month of November starts. If your brand/store isn’t prepared and you are still unsure about what to do, the reality is that you will end up losing money, and your competitors will be grateful for it.

To really grow your business during BFCM, you need an on-point marketing game plan and BFCM tips. Because the right strategies can help you drive higher traffic to your store, convert leads into loyal customers, and boost your sales like crazy….!

If you are a Shopify merchant struggling with the BFCM to-dos or an eCommerce store trying to manage last-minute prep for deals, this blog is your winning guide to BFCM marketing strategies in 2025.

Why You Should Start Planning for BFCM Now

Many businesses wait till November to plan the BFCM marketing strategies, and the result.. most of the shoppers are gone because they already made the purchase from your competitors, and obviously, you are late. Our experts have identified a pattern from the past few years where most Shopify and eCommerce store merchants launch their campaigns 30 to 40 days prior. These BFCM marketing strategies for Shopify stores and eCommerce stores target early adopters who begin searching for offers early and continue to make purchases throughout the BFCM month.

And while some businesses are still stuck on the graphic designs, email subject lines, and which social post to send out. But let me tell you a harsh truth… the more you delay, the more you will lose sales and shoppers’ loyalty.

Why start now…? Since customers will not wait for you, ad prices don’t wait for Black Friday, and out-of-stock items can quickly kill your business without warning. See, we know getting ahead of anything might sound a bit hectic, but with our eCommerce holiday sales tips, everything will become easy.  

We have put together 10 proven e-commerce marketing strategies that will help you stand out this BFCM. These are not just strategies; our brands are doing it and dominating the BFCM sales.

Top 10 BFCM Marketing Strategies Your eCommerce Brand Must Follow

Start Planning Early & Build Pre-BFCM Hype

As we said earlier… most brands make the mistake of waiting till November. By then, platforms and ad costs have already skyrocketed, and your customers have already seen 50 other deals. If you are serious, then you need to start planning as early as August.

Here let me share an example with you… We all have seen Marvel movies, so when Marvel teases a movie, they don’t wait till release week; they create hype months before with sneak peeks, trailers, and behind-the-scenes. You need to do the same.

• Try creating “coming soon” teasers on social media.
• Launch a VIP member early-access list where subscribers get first-hand on deals.
• Drop small hints in emails like “Something BIG is coming.”

The goal is not just to sell yet… but to warm people up so when you finally launch the sale, they are already excited and ready to buy.

 Analyze Last Year’s Data (Don’t Repeat Mistakes)

You already have a whole data sitting in your past campaign reports, so before you plan anything new, analyze what worked and what failed last year. Look at things like,

• Which products sold the most?
• What was your average order value during BFCM?
• Did your ads perform better on Meta or Google?
• Which emails got opened and which ones got ignored?

If you experienced that free shipping boosted conversions last year.. do it again! And if one product got ignored, do not waste money on ad spend trying to promote it again, because numbers don’t lie. We have seen too many brands repeat last year’s mistakes because they don’t bother checking their own data.

A pro tip here – Treat your data like your best consultant.

Extend the Sales Period (Don’t Limit Yourself to 2 Days)

BFCM is not just a Friday and Monday thing anymore… shoppers expect early deals and many continue shopping throughout the month. In fact.. a lot of brands now run their campaigns for MONTHS. Why? Because…

• Customers need time to decide, especially on bigger purchases.
• It spreads out traffic so your site does not crash.
• It gives you more opportunities to retarget and upsell.

Rather than “Black Friday only,” try “Black Friday Week/Month” and “Cyber Week/Month.” Trust us when we say this, because we have done it for our clients and have seen great results. You will catch impulse buyers and the slower decision-makers both, and they will definitely make a purchase.

Grow Your Audience Before the Rush

This one is huge because if you are only trying to get new customers during BFCM itself, you are going to burn a lot of money on ads. Utilize August to October to build your audience and run lead-generation ads, create giveaways, or offer small discounts in exchange for email signups. And want an even better idea than running content campaigns that actually provide value – like gift guides, product tips, or DIY hacks, depending on your niche and products.

This way, when BFCM comes… You already have a good set of audience who trusts you. And these audiences convert much better than cold ones.

Reward Your Loyal Customers

When we say this, we actually know this – It’s easy to get blinded by chasing new customers, but your loyal buyers are the ones who will keep you in business. You need to do something special for them, like

• Give them early access to sales.
• Send them a personalized discount code.
• Offer exclusive bundles that only repeat customers can buy.

Even a simple email like “Hey, you are one of our best customers, so we are letting you shop early” can make them feel valued, and guess what? They will not only buy more, but they will also tell their friends.

Optimize for Mobile (Seriously, Test It)

Here is the biggest mistake people make: if your store is not mobile-friendly, you are losing money. One of the major reasons is that more than 70% of online shopping happens on phones now. That means you need to check-

• Does your website load in under 3 seconds on mobile?
• Is your checkout process smooth with minimal steps?
• Can customers easily use Apple Pay, PayPal, Shop Pay, and other payment options?

Here is a little tip– Test your site yourself on a slow mobile connection. Pretend you are a distracted customer scrolling in a coffee line, and if the process annoys you… Fix it before October.

Master Your Email Campaigns

Email is still one of the most powerful channels for BFCM. But sending just one “Sale is Live!” email is not going to help you anymore.

You need to plan a series of emails like-

1. Teasers (2–3 weeks before) – to build anticipation.
2. Early access/VIP offers – to reward your subscribers.
3. Sale is live – add clear subject lines like “It’s Here- 40% Off Ends Soon.”
4. Urgency countdowns – “Only 24 hours left.”
5. Last chance reminders – push the last-minute buyers.

And do not forget segmentation…. send different offers to loyal buyers vs new subscribers. A customer who bought from you 5 times does not need the same email as someone who just joined last week.

Offer Flexible Payments (Buy Now, Pay Later)

We as shoppers, we all love deals, so do your shoppers, but they also love flexibility. With the hype of BNPL (Buy Now, Pay Later), many customers now expect it when they are making purchase. Even if your products are not super expensive, BNPL removes buying hesitation, for example… a $200 product feels like a bigger commitment when paid upfront, but if customers see “4 payments of $50,” it feels more manageable.

There are platforms out there that you can check and integrate with your store. If your competitors have BNPL and you don’t, you might lose them.

Focus on SEO, Google Ads, Facebook Ads to Retarget Your Shoppers (Don’t Let Them Slip Away)

Not everyone buys on their first visit. In fact… most people don’t. That’s why retargeting is crucial during BFCM. Try running Google Ads and Facebook Ad campaigns to retarget your customers. Implement best SEO practices to target your audience, and create engaging blogs, articles, and guides around BFCM to help your customers maximize their benefits.

Try to set up retargeting campaigns for:

• Visitors who browsed but didn’t buy.
• Shoppers who abandoned their carts.
• Customers who bought last year but have not shopped since.

Even a simple ad saying “Forgot something?” with a discount code can pull them back in. A simple and detailed content guide about your product, DIY, and hacks during the sale will increase the curiosity and convert them. We personally think that retargeting is often cheaper than cold ads and gives you better ROI.

Provide Hassle-Free Returns & Real Support

Here is something people don’t talk about enough – RETURNS. Customers often hesitate during BFCM because they are not sure if they can return something easily.

Make your return policy simple and clear, show it on product pages, banners, and the checkout page. Add phrases like “Easy 7-day returns” to reduce buying hesitation instantly.

And do not forget customer support… BFCM means a flood of queries, late deliveries, product questions, and much more. Be ready with your live chat support, clear FAQs, and even with extra staff. A fast, human-like reply can make a difference between a lost sale and a loyal customer.

Do Not Wait… Try These E-commerce Marketing Strategies to Win BFCM 2025

BFCM is not just about discounts anymore; it’s about preparation, personalization, and trust. Do not wait for the right time to come because there is no right time. Keep a track of these Black Friday and Cyber Monday sale ideas to win in 2025. Start early, know your numbers, take care of your loyal customers, and make shopping simple and stress-free.

If you nail these 10 strategies, you won’t just survive BFCM 2025; you will dominate it. And the best part is that many of these efforts, like better emails, mobile optimization, and loyal customer rewards, will help your business all year long, not just in November. And don’t worry if you need an eCommerce expert’s help or advice, hire a Shopify expert today. Our team has 14+ years of experience and has helped many brands through BFCM success, and yours can be next too!

Email us at – info@expertvillagemedia.com

Call us at – +1 929 600 6830

Book a meeting with us – https://calendly.com/discuss-your-project/explore-solutions