LILLA ROSE

Lilla Rose Got Their Visibility and Traffic on Google

Lilla Rose is a well known hair accessories brand. Quite popular for its unique and innovative Flexi Clips, hair sticks and other stylish hair tools. The brand provides accessories to women’s looking for comfortable, durable and stylish solutions to style their hair, especially those with long or curly hair.

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Project Goals

Lilla Rose approached us for SEO services and these were the primary objectives:

Our Expert Analysis (Pre-SEO)

We Identified These Issues

Low organic visibility for product specific keywords.

No rankings for high converting long-tail keywords.

Unoptimized product and collection pages.

Available content had a low keyword relevancy.

Very few internal linking and keyword focused blogs.

No structured data (schema) markup to improve search rankings.

OUR SEO STRATEGY

1. Keyword Research & Mapping

We conducted a detailed keyword analysis to understand how customers search for hair accessories and identify gaps in visibility. High-intent and product-specific keywords were missing across key pages, limiting reach to users with clear purchase intent.

The analysis also revealed strong opportunities for informational content. Many users were searching for terms like flexible hair clips, U pins, and hair sticks for buns, but the site was not ranking for these queries. This insight guided how keywords were mapped to product, collection, and blog pages.

2. On-Page Optimization

We optimized title tags and meta descriptions to better reflect search intent and improve click-through rates. Header structures were refined to align with how users search, creating clearer hierarchy and relevance across pages.

Product descriptions were updated with meaningful keywords while keeping the content natural and user-focused. Internal links were strategically added between related pages to improve navigation and help search engines understand page relationships. Image alt text was also optimized to support accessibility and organic visibility.

To support long-term growth, we created educational blog content targeting long-tail queries, helping users make informed decisions while expanding search reach.

3. Technical SEO Enhancements

We improved the mobile experience to ensure better responsiveness and faster loading across devices, creating a smoother experience for users across all screen sizes.

Structured data was implemented for products, breadcrumbs, and articles to enhance search appearance and improve visibility in SERP features. This helped search engines better understand page context and display richer results.

Site performance was further optimized through image compression and script minification, reducing load times and improving overall stability. We also identified and resolved 404 errors, broken internal links, and crawl issues to strengthen site health. The XML sitemap and robots.txt were updated and resubmitted to support more efficient indexing and crawlability.

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RESULTS WE ACHIEVED!

Organic Traffic Increased

Total Organic Sales

Organic Revenue Increased

Organic Users

Organic Search Traffic

We performed a detailed keyword analysis identify-

From Mar 1, 2023 to July 31, 2024, the site had 21,086 organic users

from Aug 1, 2024 to Dec 31, 2025, that number grew to 59,515 organic users.

That is 182.25% increase in one year, significantly expanding Lilla Rose’s organic customer reach without ad spend.

Organic Revenue

Between Mar 1, 2023 to July 31, 2024, organic sales totaled $70,437.77.

In the next year from Aug 1, 2024 to Dec 31, 2025, revenue jumped to $208,888.53.

That is a 196.56% growth in organic revenue year over year, all from SEO organic traffic.

Result We Achieved in Conversions

S. No.	Keyword	Before SEO	After SEO
1	Flexible hair clip	N/A	1
2	Flexi sport hair clip	N/A	1
3	Flexi 8 hair clip	N/A	1
4	Flexible barrette	N/A	1
5	Flexi barrette	N/A	1
6	Curly hair barrette	N/A	6
7	Flexi clips for hair	N/A	1
8	Flexi hair clip	N/A	1
9	U pins	N/A	1
10	Hair sticks	N/A	1
11	Hair bands	N/A	1
12	Metal hair sticks	N/A	1
13	Hair stick	N/A	3
14	Hair up pins	N/A	1
15	Hair sticks for buns	N/A	1
16	Hair mascara	N/A	4
17	Color hair mascara	N/A	6
18	Petal paddles	N/A	4
19	U clips for hair	N/A	1
20	Shop for hair accessories	N/A	5
21	Lilla rose hair clips	N/A	5
22	Hair accessory store	N/A	7