COOKIE GOOD

Cookie Good Got Their Visibility and Traffic on Google

Cookie Good is a Santa Monica–based bakery known for dessert-inspired cookies, brownies, and gift-ready cookie boxes shipped nationwide. The brand stands out for nostalgic flavors, seasonal launches, and gifting options for holidays and special occasions. Beyond eCommerce, Cookie Good supports community initiatives, including breast-cancer fundraising. Their Shopify site needed stronger visibility for product and local-intent searches, along with technical and content improvements to scale organic revenue. Customers can order for shipping, local pickup, or hand delivery across Los Angeles.

Visit Site

Project Goals

Cookie Good approached us for SEO services with these primary objectives:

Our Expert Analysis (Pre-SEO)

We Identified These Issues

Low organic visibility for product-specific keywords.

No rankings for high-converting long-tail keywords.

Unoptimized product and collection pages.

Existing content had low keyword relevance and weak topical coverage.

Limited internal linking and very few keyword-focused blog posts.

No structured data (schema) to enhance search visibility and rich results.

OUR SEO STRATEGY

1. Keyword Research & Mapping

We ran deep keyword research to understand how customers search for cookies, brownies, gift boxes, and local bakery options. We found gaps in product and purchase-intent visibility across key collections and best-selling items.

We also uncovered strong informational opportunities. Users were searching for queries related to fresh cookies, cookie gifting, bakery-near-me intent, and flavor-based searches—yet the site had little to no presence for those topics. We mapped keywords to the right product, collection, and blog pages to create clear SEO focus and avoid overlap.

2. On-Page Optimization

We optimized title tags and meta descriptions to better match search intent and improve click-through rate.

We refined heading structure across important pages to improve topical clarity. Product and collection copy was rewritten to include meaningful keywords naturally, while keeping the tone brand-appropriate and conversion-focused.

We strengthened internal linking between collections, products, and supporting content to improve crawl flow and help search engines understand relationships. Image alt text was also optimized for accessibility and relevance.

To build consistent growth, we planned and published educational content targeting long-tail queries that bring in ready-to-buy visitors.

3. Technical SEO Enhancements

We improved mobile usability and page speed to create a smoother, faster shopping experience across devices.

We implemented structured data for products, breadcrumbs, and articles to strengthen visibility in SERP features and improve understanding of page context.

We also addressed site health issues: broken links, 404s, crawl inefficiencies, and indexing improvements. XML sitemap and robots.txt were reviewed and updated to support cleaner crawling and faster discovery of important pages.

4. Content Marketing & Link Building

We supported rankings with content and authority building:

Blog Content: Published keyword-focused articles such as: “Best Cookie Flavors for Every Occasion”, “How to Ship Cookies Without Losing Freshness”, “Top Dessert-Inspired Cookie Ideas (And Why They Work)”

Outreach Campaign: Built relationships with food bloggers and publications for relevant mentions and backlinks.

Social Signals: Promoted content through Pinterest and Instagram to increase discovery and referral traffic.

Ready To Get This Strategy For Your Store?

RESULTS WE ACHIEVED!

Organic Traffic Increased

Total Organic Sales

Organic Revenue Increased

Organic Users

Result We Achieved in Conversions

S. No.	Keyword	Before SEO	After SEO
1	Cookie good	60	9
2	Cookies good price	100+	1
3	Fresh cookies	20	4
4	Cookie bakery los angeles	80	1
5	Best cookie flavors	40	5
6	Santa Monica Cookies Bakery	60	1
7	Cookie delivery los angeles	100+	3
8	Rice krispies gluten free	35	6
9	Cookie bakery	100+	4
10	Cookie good santa monica	100+	1
11	Gluten free cookie delivery	100+	3