LILLA ROSE

Google Ads Growth & Revenue Scaling

Lilla Rose is a well known hair accessories brand. Quite popular for its unique and innovative Flexi Clips, hair sticks and other stylish hair tools. The brand provides accessories to women’s looking for comfortable, durable and stylish solutions to style their hair, especially those with long or curly hair.

Project Time Period

2.3 Years

Target Country

USA

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Google Ads Challenges

John and Missy Dorsey, the founders of Lilla Rose, face a significant challenge in scaling their business. Despite a loyal customer base and consistent revenue, their sales have plateaued, limiting their growth potential. To overcome this, they need to reach a broader audience and generate the extra sales they desire.

Solution & Strategy

Expert Village Media (EVM) partnered with Lilla Rose in February 2024 to build their Google Ads presence from the ground up. We started by setting up their Google Ads account, Merchant Center account, and all necessary tracking integrations, ensuring a strong foundation before launching campaigns.

We began advertising with a modest budget of $2,000 per month, running multiple campaign types including Shopping, Performance Max, and Search Ads. Our early focus was on A/B testing with best-selling products, optimizing listings with high-quality images, and refining targeting strategies.

In the first five months alone, Lilla Rose spent $11,000 on ads and generated $95,000 in sales, proving the effectiveness of our initial strategy.

Over time, we continuously optimized campaigns by:

Enhancing Shopping Ads with detailed product data and compelling visuals

Targeting high-intent keywords with engaging Search Ad copy and ad extensions

Implementing audience targeting, remarketing, and location-based campaigns

Closely monitoring performance through Google Analytics to refine strategy

The results have been outstanding. From Feb 1, 2024, to Dec 31, 2025 (2.3 years), Lilla Rose achieved:

$861,029.78 in revenue

$98,974.70 ad spend

ROAS of over 850%

Today, the brand confidently invests $170 per day in Google Ads, scaling profitably while driving consistent paid traffic and sales growth.

Before Our Work

Before partnering with Expert Village Media (EVM) in February 2024, Lilla Rose had no active Google Ads campaigns. The brand was not leveraging Google Shopping, Search, or Performance Max, and therefore was generating $0 in revenue from Google Ads. Their Google Ads and Merchant Center accounts had not yet been set up, which meant they were missing out on a large pool of potential customers actively searching for hair accessories online.

SUCCESS STORY

Driving Remarkable ROI

Google Ads played a pivotal role in Lilla Rose’s growth by strategically targeting their audience and enhancing brand visibility. By leveraging precise audience targeting and effective ad messaging, Lilla Rose attracted a broader customer base, resulting in increased traffic and sales. This approach not only expanded their market reach but also solidified their brand presence, driving sustained growth and profitability for the business.