Bark On, Pup is an eCommerce brand built for dog parents… The store offers carefully chosen products for dogs and puppies with a brand voice that’s pet-friendly.
BARK ON, PUP
BARK ON, PUP
BARK ON, PUP
BARK ON, PUP
BARK ON, PUPFixing, Redesigning and Scaling the Bark On, Pup Store
When the client came to us… the brand idea was strong.. but the website did not fully support it. The design was unfinished in places and some important Shopify apps were not working properly. Which was affecting customer experience and day to day store management.
The goal was clear… build a Shopify store that feels reliable, looks professional and still keeps the playful nature of the brand.
Project Goals
At the start of the project.. we aligned on a few key objectives-





The focus was not just on how the store looks.. but also on how well it works.
Our Approach
We approached this project step by step… instead of rushing into design, we first reviewed the existing setup to understand what was broken, what was missing and what could be improved.
This helped us make better decisions around layout, apps and overall store structure.




WORK DELIVERED
WORK DELIVERED
WORK DELIVERED
WORK DELIVERED
WORK DELIVERED
1. Shopify Store Redesign & Theme Setup
We redesigned the entire store to give it a fresh and new feel while keeping the brand personality and UI/UX factor intact.
Selected and configured a Shopify theme focused on performance and usability
Redesigned the homepage layout to guide visitors clearly through the store
Improved spacing, section flow and content placement
Applied mobile-first adjustments so the store works smoothly on all screen sizes
The goal was simple… make the store easy to browse and pleasant to shop from.
2. Logo & Favicon Design
The brand did not have a strong visual identity earlier… so we created one from scratch.
Designed a custom logo that feels connected to the brand and catches users’ eyes
Created a favicon for consistent branding across browsers and devices
Ensured the logo looks clear and sharp on desktop, mobile and checkout pages
This helped the brand feel more complete and professional..!


3. Shopify Theme Customization
Once the base theme was ready… we customized it to match the brand and improve clarity.
Updated colors, fonts and spacing for visual consistency
Optimized product pages to highlight key information clearly
Improved navigation and collection layouts for easy product discovery
Ensured all sections felt balanced and easy to read
These changes made the store feel more organized and trustworthy.
4. Shopify App Setup & Fixes
One of the biggest challenges was that key Shopify apps were not working correctly before the redesign. This was directly impacting inventory, discounts and product options.
We fixed and configured the following-
Stock Sync App: Set up correctly to ensure accurate and real time inventory updates
Bundle Discount App: Fixed discount rules so promotions apply properly without checkout issues
Product Options App: Cleanly configured to allow flexible product variations without conflicts
We tested each app carefully to make sure it worked perfectly with the theme and checkout.

CHALLENGES & HOW WE SOLVED THEM
CHALLENGES & HOW WE SOLVED THEM
CHALLENGES & HOW WE SOLVED THEM
CHALLENGES & HOW WE SOLVED THEM
CHALLENGES & HOW WE SOLVED THEM
RESULTS & IMPACT
RESULTS & IMPACT
RESULTS & IMPACT
RESULTS & IMPACT
RESULTS & IMPACT
Results & Impact
After the redesign and fixes, the store saw clear improvements:
A cleaner, more professional look with strong brand identity
Fully functional apps for inventory, bundles, and product options
Better browsing experience on both desktop and mobile
Improved product presentation and user flow
A scalable Shopify setup ready for future updates and growth
The store is now easier to manage and more pleasant for customers to shop from.
Project Outcome & Takeaways
The Bark On, Pup Shopify website revamp strategy made a struggling setup into a stable, visually appealing and conversion ready store. Our experts focused on clean design, fixing technical issues and following Shopify best practices… which helped them deliver a store that supports both the brand’s personality and its business goals.
For us… this project is a strong example of how the right combination of design, development and attention to detail can make a real difference in an ecommerce store’s performance.
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Phone: +1 213 464 0420
Address: 4747 36th Street Suite 187994 Long Island City
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Phone: +91 810 922 3726
UK Office
Phone: +1 213 464 0420
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