LOLLY BANKS

How We Redesigned Lolly Banks’ Shopify Store and Helped Increase Sessions by 58%

A Shopify redesign and SEO optimization project for a baby products brand

Lolly Banks is a Shopify-based baby products brand built by a team of moms who know firsthand what parents actually need. They have been through the late-night feedings, the teething phases and the mountains of laundry. Every product they sell has gone through a “real life with kids” test, meaning it’s tested in everyday life before it ever makes it to the store.

Their standard is simple- if it doesn’t work in real life with real kids, it doesn’t belong in the catalog. The result is a store built on genuine trust, not just good marketing.

When Lolly Banks came to us, that trust already existed between the brand and its customers. The problem was the website wasn’t doing justice to it. The store needed a stronger design, a properly customized Shopify theme and solid SEO foundations to match the quality of the products behind it.

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The Goals

Lolly Banks needed a Shopify store that looked better, worked better and helped parents feel more confident while shopping.

The main goal was to redesign the store so it could clearly reflect the warmth and trust behind the brand. Since Lolly Banks sells baby essentials, the website had to feel simple, safe and easy to use from the first click. We focused on-

The goal was to build a Shopify store that felt more trustworthy to parents and stronger for long-term growth.

The Challenge

Lolly Banks had a strong product range, with 392 products and 100+ collections. But the store experience needed improvement.

The website had three main gaps-

The design did not fully reflect the warmth and quality of the brand.

Product and collection pages needed stronger SEO optimisation.

The overall shopping experience needed to feel more polished and easier to use.

For a baby products brand, trust matters a lot. Parents want to feel confident before buying anything for their children. So the work was not just to make the website look better. It was to make the store feel more helpful, more trustworthy and easier to shop.

Our Approach

We did not jump straight into design. First, we reviewed the store to understand what was working, what was missing and where the biggest improvements could be made.

This helped us plan the redesign with the customer in mind. A parent visiting the site should be able to understand the brand quickly, browse products easily and feel confident about what they are buying. Every design and SEO decision was made with that experience in mind.

WHAT WE DELIVERED

1. Mock-up Design

Before development started, we created mockups for the main store pages. This gave the client a clear view of how the new website would look and feel before anything was built. We designed mockups for-

Homepage

Collection pages

Product pages

The focus was to create a soft, clean and premium look without making the website feel cold or complicated.

The mockup stage also helped everyone stay aligned. The client could review the direction early, share feedback and approve the design before development began.

2. Shopify Theme Customization

The store was built using a customized version of the Boost Shopify theme. We adjusted the theme so it matched the Lolly Banks brand more closely, this included changes to the layout, spacing, typography, colours, homepage sections, product pages, and collection grids.

We also made sure the store looked good across different devices.

That was important because many parents browse and shop on mobile. The experience had to feel smooth whether someone was using a phone, tablet or desktop.

The final design gave the store a more polished and trustworthy feel while still keeping it warm and easy to use.

3. On-Page Optimization

SEO was a big part of this project because the store had hundreds of products and collections. We worked on making the pages easier for both customers and search engines to understand. This included:

Keyword research for the baby products niche

Meta titles and meta descriptions

Image alt text

URL handles

Heading structure

Structured data

Sitemap submission through Google Search Console

Instead of treating SEO as a one-time checklist, we created a clear structure for the whole store. That helped keep the optimization consistent across 392 products and 100+ collections.

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RESULTS & IMPACT

The Results

Sessions

Total Sales

Orders

Conversion Rate

After the redesign and optimization work, the store started showing positive movement within the first 30 days-

The biggest improvement was in traffic. Sessions increased by 58%, which showed that more people were finding and visiting the store.

The conversion rate also improved by 47%, which means the updated store experience helped more visitors move closer to buying.

Revenue grew by 13% to $1,351 in the first 30 days post-launch, which means sales increased by 13%, and orders increased by 15% compared to the previous period.

These early results showed that the redesign and SEO work were helping the store move in the right direction.

What This Means for Lolly Banks

The project gave Lolly Banks more than a better-looking website.

It gave the brand a stronger online store that feels closer to who they are- warm, easy to use, trustworthy and made for parents.

The new store is now-

Easier to browse

More polished and professional

Better optimized for search

More aligned with the brand story

More helpful for customers

Better prepared for long-term growth

For a baby products brand, these improvements matter. Parents need to feel comfortable before they buy. A clearer, warmer and better-structured store helps build that confidence.

Final Outcome and Takeaway

The Lolly Banks Shopify redesign helped turn an under-optimized store into a cleaner, more engaging and more search-friendly shopping experience.

By improving the design, customizing the Boost theme and strengthening on-page SEO, we helped the brand create a store that better reflects the care behind its products.

The first 30 days showed clear progress-