Gym+Coffee increases conversions by 18% with Wiser for product recommendations
Gym+Coffee is an athleisure clothing brand designed in Ireland that is passionate to encourage a community of people to make their lives healthier and rich. Learn how they used Wiser for product recommendations to increase conversions and sales.
increase in conversions- increase in engagement
- increase in average order value
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"We have been using this app for a few days now and really happy so far.Great value in
comparison to other similar apps and brilliant customer service so far. Going above and
beyond to integrate into our store and make us happy."
About Gym + Coffee
Gym+Coffee isn’t just an athleisure brand, it’s a community that has grown from just three to literally thousands of people from across the world. With a mantra to Make Life Richer, the brand is known for its awesome hoodies and sportswear, and an encouraging community that nudges each other to get up every day with a fresh mind and an energetic soul to do something wonderful.
If you want to get active every day, join their community on instagram with #makelifericher and #stretchyourself.
Increasing conversions with personalized product recommendations
A typical online shopper begins their purchase journey either from the search engine or social media. This often results in them landing on specific product pages based on their search and not exploring the other products that a brand offers.
Gym+Coffee noticed a similar purchase behavior on their store. The brand knew that pushing a shopper to purchase more without taking their interests into consideration, could impact their online shopping journey negatively.
That’s where Wiser for product recommendations came in.
Personalized product recommendations to engage every shopper
Result: 27% increase in customer engagement on product pages.
Wiser understands the interests and preferences of every shopper based on their on-site behavior and the store’s own data. It then uses this information to present the shoppers with product recommendations that are personalized to their interests.
For example, a shopper is searching for a hoodie in the women’s collection. The brand now displays a ‘top-selling products’ section on its product page using Wiser, which recommends more hoodies on the basis of what’s selling the most on their store.
The strategy uses the consumer psychology of FOMO (fear of missing out) on a product that’s trending amongst others like them.
In fact, the store also uses the ‘personalized recommendations’ widgets, where they can manually select the products they want to recommend to shoppers.
For example, you visit a hoodie product page and the store displays leggings and a cap to go along with it to complete the look. This helps the store get more products from different ranges, discovered.
Different product
recommendation widgets to increase conversions
Result: 18% increase in conversions and a 5% increase in average order value from product recommendations.
As the shopper starts to interact with personalized product recommendations, they move from one product page to another.Instead of having them go back to search for the first product they liked, Gym+Coffee displays a ‘recently viewed product’ section as well on the product pages - starting from the second page that a shopper visits.
So while the shopper is still being recommended more top-selling products based on their search, the other Wiser product recommendation widget reminds them of those they already like.
The success of caffeine!
Gym+Coffee uses multiple Wiser product recommendation widgets to engage their community of shoppers on the store. They use the consumer’s browsing data and their own store’s data to present product recommendations that match the shopper’s interest at all times.
- increase in conversions
- increase in engagement
- increase in average order value
We together call it product recommendations on caffeine, making ourselves a part of the Gym+Coffee community!
Gym+Coffee increases conversions by 18% with Wiser for product recommendations
Gym+Coffee is an athleisure clothing brand designed in Ireland that is passionate to encourage a community of people to make their lives healthier and rich. Learn how they used Wiser for product recommendations to increase conversions and sales.
- increase in conversions
- increase in engagement
- increase in average order value
"We have been using this app for a few days now and really happy so far.Great value in comparison to other similar apps and brilliant customer service so far. Going above and beyond to integrate into our store and make us happy."
About Gym + Coffee
Gym+Coffee isn't just an athleisure brand, it's a community that has grown from just three to literally housands of people from across the world. With a mantra to make Life Richer, the brand is known for its awesome hoodies and sportswear, and an encouraging community that nudges each other to get up every day with a fresh mind and an energetic soul to do something wonderful.
If you want to get active every day, join their community on instagram with #makelifericher and #stretchyourself.
Increasing convrsions with personalized product recommendations
A typical online shopper begins their purchase journey either from the search engine or social media. This often results in them landing on specific product pages based on their search and not exploring the other products that a brand offers
Gym+Coffee noticed a similar purchase behaviour on their store. The brand knew that pushing a shopper to purchase more without taking their interests into consideration, could impact their online shopping journey negatively.
That's where Wiser for product recommendations come in.
Personalized product reommendations to engage every shopper
Results:27% increase in cutomer engagement on product pages.
Wiser understands the interests and preference of every shopper based on their on-site behaviour and the store's own data. It then uses tis information to present the shoppers with product recommendations that are personalized to their interests.
For example a shopper is searching for a hoodie in the women's collection. The brand now displays a 'top-selling-products' section on it's product page using wiser, which recommends more hoddies on the basis of what's selling the most on their store.
The strategy uses the consumer psychology of FOMO (fear of missing out) on a product that's trending amongst others like them.
In fact, the store also uses the 'Personalized reommendations' widgets, where they can manually select the products they want to recommend to shoppers.
For example, you visit a hoodie product page and the store displays leggings and a cap to go along with it to complete the look. This helps the store get more products from different ranges, discovered.
Different product
recommendation widgets to increase conversions
Result: 18% increase in conversions and a 5% increase in average order value from product recommendations.
As the shopper starts to interact with personalized product recommendations, they move from one product page to another.Instead of having them go back to search for the first product they liked, Gym+Coffee displays a ‘recently viewed product’ section as well on the product pages - starting from the second page that a shopper visits.
So while the shopper is still being recommended more top-selling products based on their search, the other Wiser product recommendation widget reminds them of those they already like.
The success of caffeine!
Gym+Coffee uses multiple Wiser product recommendations widgets to engage their community of shoppers on the store. They use the consumer's browsing data and their own store's data to present product recommendations that match the shopper's interest at all times.
- increase in conversions
- increase in engagement
- increase in average order value
We together call it product recommendations on coffeine, making ourseleves a part of Gym+Coffee community!