Personalized product recommendations are a successful tactic used by eCommerce stores of all sizes. From eCommerce giants like Amazon to niche brands like Kylie Cosmetics, personalized recommendations help nudge shoppers to make a purchase, by displaying products that they are more likely to buy.
We’ve listed how top eCommerce brands, like H&M and Hamleys, use personalized recommendations to increase their sales.
10 Example of High Converting Personalized Product Recommendations by Top eCommerce Brands
H&M is a global clothing-retail company known for its fast-fashion clothing for men, women, teenagers, and children.
They’ve placed multiple recommendation widgets across their eCommerce site. One particular recommendation widget is the ‘Style With’ recommendations. These are displayed on the product page.
Such a widget allows shoppers to add multiple and complimenting items to their cart, increasing AOV.
How to display this on your Shopify store: You can follow H&M’s lead by displaying the Frequently Bought Together widget. With such a recommendation widget, you can offer two items for a discounted price, making your shoppers more likely to buy from you.
Set up the ‘Frequently Bought Together’ widget on your Shopify store using Wiser, a Shopify product recommendation app. Install Wiser now!
Mango is a clothing design and manufacturing company, founded in Barcelona. The brand is known for its unique and staple products.
The brand has added a ‘Similar Pieces’ widget on their product page. This allows shoppers to continue browsing products similar to what they showed interest in, helping the brand lower dropoffs.
How to display this on your Shopify store: To lower dropoffs on your product page like Mango, you can display the ‘Related Items’ recommendation widget by Wiser. You can even customize the name of the widget and how it looks based on your store design.
3. Kylie Cosmetics
Kylie Cosmetics is an American cosmetics company founded by media personality, Kylie Jenner. The company began selling Kylie Lip Kits, a liquid lipstick and lip liner set, seeing a burst of sales in its first hour of launch.
Since they run out of products quickly, the brand added a ‘Back in Stock’ widget that shows newly stocked products on the homepage. This allows shoppers to find products that they initially wanted to buy but had gone out of stock.
How to display this on your Shopify store: To display newly stocked items on your homepage, you can create a manual recommendation widget that displays products from a specific collection. Once items are back in stock, your team can add these newly stocked items on the collection so that they are shown on the homepage.
Install Wiser, an AI-powered personalized recommendation system, to set up high-converting product recommendations on your Shopify store.
Casper is an eCommerce company that sells sleep products online and in retail locations. The brand has won awards for its quality crafted and ethically made mattresses, pillows, and bedding linens.
When shoppers add an item to their cart, they are shown products that other shoppers bought within the cart drawer. This allows the brand to increase AOV by displaying products that the shopper may also be interested in.
How to display this on your Shopify store: You can display such a recommendation widget in two ways on your store’s cart:
- Add ‘Inspired by Your Browsing History’ widget.
- Create a manual recommendation widget based on the specific type of personalized recommendations you want to display.
If you have a cart drawer enabled, you can integrate Wiser with Slidecart to display personalized recommendations on the cart drawer.
5. Pilot Coffee Roasters
Pilot Coffee Roasters sells specialty roasted coffee with cafe locations across Toronto, along with online subscriptions, training courses, and a full-service wholesale program.
The brand features a few of its best products on the homepage so that its shoppers can find the brand’s best products without having to spend time browsing.
How to display this on your Shopify store: You can display your best and unique products with the ‘Featured Products’ recommendation widget.
Wiser allows you to display personalized recommendations on any part of your Shopify store. Install the app!
6. Di Bruno Brothers
Di Bruno Brothers is a gourmet food brand that sells gourmet gift baskets, gourmet and specialty cheese, Italian meats, Philly gift baskets, aged balsamic vinegar, and other high-end food products.
The brand has enabled product recommendations on their cart page with the ‘Many Customers Added the Following’ widget to let shoppers add relevant items to their cart directly.
How to display this on your Shopify store: The ‘Inspired by your Browsing History’ recommendation widget is perfect if you want to display relevant items to shoppers and get them to add more to their cart before purchasing.
Magnolia Market is a unique home decor online store, with handpicked home decor and lifestyle goods. They provide their shoppers with a unique experience with their products, with an AR functionality that lets their shoppers visualize the product in their own homes.
Magnolia has displayed a ‘New Arrivals’ widget on their homepage, letting shoppers know what has just been launched and ensuring their new products get the attention they deserve.
How to display this on your Shopify store: Wiser allows you to display ‘New Arrivals’ anywhere on your Shopify store. You can follow Magnolia’s strategy and add this widget to your homepage to let store visitors know what’s new on your Shopify store.
Costco is a multi-billion dollar global retailer that sells in bulk to price-conscious shoppers. They sell everything from electronics and appliances to groceries and furniture.
Due to their large inventory, Costco often displays featured items on their collections page. This way, their best products are shown to shoppers before they start browsing the rest of the items within that collection.
How to display this on your Shopify store: Enable the ‘Featured Products’ widget on your collection page to highlight your top products. You can even manually enable recommendations for each collection based on your business needs.
9. Bed, Bath and Beyond
Bed Bath & Beyond is an American domestic brand founded in 1971 that sells bedding, kitchenware, bathroom supplies, and home decor items.
On their homepage, the brand displays a personalized recommendation widget ‘Just for You’ that shows products relevant to the shopper’s browsing history and interests.
How to display this on your Shopify store: Display the ‘Recently Viewed Products’ widget on your home page so that previously visited shoppers can quickly access products they showed interest in.
Install Wiser on your Shopify store and display AI-powered personalized recommendations that increase Shopify sales.
Hamleys is the oldest and largest toy retailer founded in 1760. Located worldwide, the toy store allows online shopping, selling the finest toys for their young audience.
Hamleys displays ‘Deals of the Day’ on their homepage, letting shoppers buy products at slashed prices.
How to display this on your Shopify store: You can provide such an exciting functionality to shoppers on your store with the ‘Trending Products’ widget. This can allow you to display products that are trending so that shoppers looking for popular products can view them instantly.
Set up Trending Product recommendations on your store and convert just like top eCommerce stores. Install Wiser and generate revenue from recommendations.
Set up personalized product recommendations just like other top eCommerce stores
With different kinds of eCommerce stores enabling Shopify product recommendations as a way to increase sales and decrease drop-offs, it’s important for you to set them up on your Shopify store as well.
When displaying recommendations, ensure that you have personalized these recommendations to each shopper to increase your conversions. Personalization allows you to display relevant recommendations that are suited to the shopper, based on their browsing history and interests. This is why you need an AI-powered personalized recommendation engine like Wiser.
Wiser uses AI to understand your shopper’s browsing activity and display products that they are more likely to buy. With recommendations tailored to each shopper, you are sure to see more purchases, with an 11% increase in your store’s AOV!
Vanhishikha is the Content Marketer at Expert Village Media. She can be found looking for strategies to grow online stores, or browsing through Instagram.